The Story Behind Ivati
At Ivati, jewelry is not just an ornament—it is a legacy.
For me, this journey was never about discovering jewelry; it has always been about living it. Born into a family of goldsmiths, I grew up watching the rhythm of hammers against gold, the glow of fire shaping metal, and the sparkle of gemstones finding their place in intricate designs. Jewelry making wasn’t a profession I chose; it was a part of my upbringing, woven into the very fabric of my life.
This craft has been in my veins long before Ivati came into being. The day I was born, a path had already been written—a path of artistry, skill, and devotion to craftsmanship. What I carry today is not the spark of a first-generation passion project, but the flame of generations before me. A flame that I now nurture, with a vision to carry it forward into the future.
Ivati is my way of reimagining heritage. It is where centuries-old traditions of jewelry craftsmanship meet thoughtful innovation, design, and sustainability. Every piece we create is more than silver and stone—it is a story. A story of artisans whose hands breathe life into raw materials, of gemstones chosen for their meaning and energy, and of a legacy that continues to evolve with time.
My dream with Ivati is to preserve the authenticity of jewelry making, while creating a future where artistry, heritage, and individuality shine together. This is not only a brand—it is the continuation of a legacy, the celebration of craftsmanship, and the promise of timeless beauty.
Ivati is where my past becomes your present, and together, we shape the future of jewelry.
- Anjali Soni
